Menu
Marketing and Sponsorship

Tottenham To Wear Charity's Logo On Front Of Shirts For Match Against Leicester City

Tottenham is showing its support for the AIA China Youth Football Development program during Saturday's Premier League match with Leicester City at White Hart Lane. Players will wear special edition match shirts featuring the charity's logo that will be auctioned off to raise money to help thousands of disadvantaged young people in China gain access to life-changing sporting opportunities via the Club and AIA China. The initiative is part of the club's long-term partnership with AIA. The charity aims to promote the development of youth football across China through coach education, the improvement of sports facilities and the increasing participation in rural areas amongst primary school children (Tottenham).

NAME CHANGE: The London GUARDIAN reported League Two side Luton Town revealed it will rename its 110-year-old Kenilworth Road stadium for one match -- calling it the Prostate Cancer U.K. Stadium "in an effort to raise awareness for the charity." The move, the first time a Football League ground "has been renamed to support a charity, will happen for the League Two game against Wycombe" on Tuesday -- with Kenilworth Road’s 10,000 capacity reflecting the number of men who die from the disease in the U.K. every year. The renaming is part of the Football League charity partner's "Men United" campaign, which includes players’ shirts bearing its Man of Men logo this season (GUARDIAN, 3/18).

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/03/19/Marketing-and-Sponsorship/Tottenham-charity-logo.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/03/19/Marketing-and-Sponsorship/Tottenham-charity-logo.aspx

CLOSE