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Pay-TV Negotiating Deal With Australian Football League Coaches

Australian Football League coaches are negotiating an annual A$500,000 ($389,000) deal with Fox Footy "that will see opposing coaches hold joint post-game press conferences," according to Caroline Wilson of THE AGE. In what is believed to be a world sporting first, "the radical move has prompted misgivings from at least two senior coaches and from the AFL concerned about the access ramifications for its free-to-air broadcaster, the Seven Network." AFL exec Simon Lethlean on Thursday summoned Fox Footy CEO Ben Buckley and AFL Coaches' Association CEO Mark Brayshaw to league headquarters "after learning of the plan." Lethlean "was reportedly seeking details of the joint post-game press conferences which, under the current proposal, would be staged only after games exclusive to the pay-TV network." Brayshaw confirmed that "negotiations were in their final stages." He said that "the money raised would help establish a coaches' retirement fund along with a number of coaching development schemes." He said that "the deal would help the restructured AFL Coaches' Association work to become less reliant on AFL funding." In a yet-to-be-determined format, one plan "is that the joint press conferences would be attended by all media and televised live and exclusively on Fox Footy." Another format "would see the two senior coaches appear together in between the two traditional club post-game interview sessions" (THE AGE, 3/5).

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