Bayern Munich has reportedly agreed to a deal with betting provider Tipico. The new deal is set to start with the '15-16 season and will see Tipico replace Bwin as the club's official betting partner. The reported four-year deal has a value of up to €5.5M ($6M) (SPONSORs). ... German Hockey League (DEL) side Iserlohn Roosters extended its main sponsorship deal with Märkische Bank for another three years until the end of the '17-18 season. The bank's logo will continue to be featured on the back of the jerseys (Iserlohn Roosters). ... Bundesliga side FC Nuremberg has extended its shirt sponsorship deal with Wolf Möbel. The deal, which was set to expire at the end of the current season, will run for another season. The deal was brokered by sports marketing company Sportfive (FC Nuremberg).
DOSB SIGNS NUTRITION COMPANY: The German Olympic Sports Association (DOSB) agreed to a new partnership with backaldrin The Kornspitz Company. The nutrition company will be visible at the German House during the 2016 Rio Games (DOSB). ... Global IT provider Dimension Data and Tour de France owner Amaury Sport Organisation signed a five-year deal that will see Dimension Data become the official technology partner of ASO on cycling events including the Paris-Nice, Critérium Int'l, Paris-Roubaix, la Flèche Wallonne, Liège-Bastogne-Liège, Tour de Yorkshire, World Ports Classic, Critérium du Dauphiné, Tour de France, la Course by le Tour de France, la Vuelta a España, and the Paris-Tours commencing in July this year (ASO). ...
spall, one of Britain’s oldest family run businesses, today announced a major brand partnership with The Jockey Club.
Founded in 1750, The Jockey Club today stages many of the most iconic horseracing events in Britain, including the prestigious Cheltenham Festival, which begins on Tuesday (10th March). Governed by Royal Charter, The Jockey Club is the largest commercial group in British horseracing and reinvests all its profits to support the long-term health of one of Britain’s favourite sporting and cultural activities.
As an Official Partner of The Jockey Club, Aspall will receive exclusive Official Cider brand activation rights, with the potential to reach around two million customers each year attending the racecourse group’s 340 fixtures around the
country. The premium ‘cyder’[1] brand will also be able to gain exposure to an audience of more than 20 million UK
terrestrial television viewers through the launch of a fully-integrated brand marketing campaign. - See more at: http://www.thejockeyclub.co.uk/news/aspall-becomes-official-partner-of-the-jockey-club#sthash.cRxxJzeV.dpuf
spall, one of Britain’s oldest family run businesses, today announced a major brand partnership with The Jockey Club.
Founded in 1750, The Jockey Club today stages many of the most iconic horseracing events in Britain, including the prestigious Cheltenham Festival, which begins on Tuesday (10th March). Governed by Royal Charter, The Jockey Club is the largest commercial group in British horseracing and reinvests all its profits to support the long-term health of one of Britain’s favourite sporting and cultural activities.
As an Official Partner of The Jockey Club, Aspall will receive exclusive Official Cider brand activation rights, with the potential to reach around two million customers each year attending the racecourse group’s 340 fixtures around the
country. The premium ‘cyder’[1] brand will also be able to gain exposure to an audience of more than 20 million UK
terrestrial television viewers through the launch of a fully-integrated brand marketing campaign. - See more at: http://www.thejockeyclub.co.uk/news/aspall-becomes-official-partner-of-the-jockey-club#sthash.cRxxJzeV.dpuf
Cider brand Aspall, one of Britain’s oldest family-run businesses, announced a major brand partnership with the Jockey Club. Aspall will receive exclusive official cider brand activation rights, with the potential to reach
around 2 million customers each year attending the racecourse group’s
340 fixtures around the country (
Jockey Club). ... Japanese sports brand Mizuno and Lamborghini announced a partnership during the 2015 Geneva Motor Show with the presentation of a new co-branded running shoe, Wave Tenjin. The five-year partnership between Mizuno and Lamborghini will cover sports apparel as well as footwear. Beginning in the fall, the range of Mizuno footwear and clothing sporting the Lamborghini shield will be on sale through Mizuno retailers, select shops and Lamborghini dealers around the world (
Mizuno). ...
Belgian Pro League side Standard Liege "signed a three-year kit deal with Kappa." The Italian brand "replaces its Spanish counterpart Joma," which has
supplied the club for the past four seasons. The
new deal "begins from the start of next season" (
SOCCEREX, 3/5). ...
German-founded Danish-based sportswear manufacturer Hummel "signed deals" with South Korean top-tier K-League sides Pohang Steelers and Incheon United (
SOCCEREX, 3/5).
