Sony Signs Real Madrid Forward Gareth Bale As Brand Ambassador

Welsh Real Madrid forward Gareth Bale has signed an exclusivity partnership with Sony Mobile "to put the Xperia Z3 smartphone series through its paces," according to John McCarthy of THE DRUM. Bale will "display how the smartphone improves his daily life" as part of the agreement. Bale will also be able to use the Xperia’s remote play feature to "catch up with his gaming on the PlayStation 4 system" from his smartphone (THE DRUM, 3/5). In London, Shona Ghosh reported the new partnership "kicks off with a month-long competition" for anyone who purchases a phone from the Z3 line-up from a Vodafone store. Those who enter will have a "chance to win an all-expenses-paid trip" to Madrid to watch a game and train with Bale "on the pitch." According to Sony, more experiences with Bale "will follow," though it has not said what (MARKETING MAGAZINE, 3/5).