Second Bundesliga side FC Ingolstadt agreed to a new partnership with SAP Event Ticketing. The deal, which will take effect with the start of the '15-16 season, will see the club use SAP software in the areas of ticketing, membership management and participation management of its Audi Schanzer Football School (FC Ingolstadt). ... Basketball Bundesliga (BBL) club Mitteldeutscher BC has signed a new sponsorship deal with refinery business Puraglobe. The company will become the club's jersey sponsor for its games against Bayern Munich this Sunday and Brose Baskets Bamberg on March 22. Both games will air live on free-to-air TV channel Sport1 (MBC). ... Havas Sports & Entertainment and Seaters, an online platform to fill seats at sports and music events, announced a strategic partnership at the Leaders Sport Business Summit in N.Y. This strategic partnership aims to boost Havas' brand engagement and live experience offering for its clients (Havas Sports & Entertainment). ... Ghana Premier League side
Kotoko and Everpure Ghana Ltd. have renewed the corporate relationship, which will see the mineral water producing company sponsoring the Porcupine Warriors for the next three years.
The two parties have the option of renewing their business pact for another year when the current one ends.
The renewal sees Everpure Ghana Ltd. sticking to the monthly GHȼ2,500 it was paying to Kotoko in the previous contract, except that this time, Kotoko will get a share from every bottle of Everpure mineral water sold during home matches (Asante Kotoko). ... Traffic Sports "has signed a new sponsor for the Scotiabank CONCACAF Champions League." Maxxis joins the roster as official tire sponsor for the competition, which is now into its quarterfinal stages.
No amount for the deal "has been released though it is expected to turn into a long-term commitment" (INSIDE WORLD FOOTBALL, 3/4). ... Tata Motors said that its heavy duty trucks range Tata Motors Prima "has associated with the Kings XI Punjab as official title sponsor in the upcoming Indian Premier League" Season 8. This collaboration "will take ahead the brands' existing relationship, first established in IPL Season 7" (PTI, 3/3).
