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Marketing and Sponsorship

Toyota Motor Corporation Signs Up For Top-Ranked Olympic Sponsorship

Toyota Motor Corp. "will sign a contract later this month for the top-ranked Olympic sponsorship, becoming the first-ever automaker in the world to do so," according to KYODO. Toyota President Akio Toyoda and IOC President Thomas Bach "will attend the signing ceremony to be held on March 13 in Tokyo." The automaker "will be the third Japanese company to become the TOP sponsor after Panasonic Corp. and Bridgestone Corp." Its contract period "is expected to cover the 2020 Tokyo Olympic and Paralympic Games" and the value of the deal could be in the vicinity of ¥100B ($835M) (KYODO, 3/3).

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