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Marketing and Sponsorship

Marketplace Roundup: Austrian Ice Hockey Federation Partners With Saxoprint

The Austrian Ice Hockey Federation (ÖEHV) agreed to a new sponsorship with online printing service Saxoprint. The company will become an official sponsor of the national team and the official print partner of the ÖEHV. The deal will take effect in April (ÖEHV). ... BMW "entered into a sponsorship arrangement with the MRC," which included naming rights for the club’s signature event -- the $3M Group 1 Caulfield Cup (2400m). It will be BMW’s "second period as sponsor of the Caulfield Cup" (RACING, 3/1). ... Trading card company Topps "has joined the licensing program" for the UEFA Champions League and Europa League competitions. Starting from the '15-16 season, Topps "will release a range of themed products including stickers, trading cards and digital collections." Its license "will run for three years" (SOCCEREX, 3/2).

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