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Capital One To Provide Live Replays Of Cup Final As Part Of Twitter Amplify Campaign

Capital One "is going to provide football fans with live replays during and after its cup final on Sunday as part of a Twitter Amplify campaign," according to Gurjit Degun of CAMPAIGN LIVE. The replays of the game between Chelsea and Tottenham Hotspur "will come from the @SkyFootball Twitter account." Capital One "has produced a five-second pre-roll that will feature in the videos." It "is the first time that the finance company has run a Twitter Amplify campaign." The campaign "was created by WCRS and MediaVest is the media agency" (CAMPAIGN LIVE, 2/27).

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