Marketing and Sponsorship

Guaramix Sponsorship For Brasileiro Rivals Bahia And Vitória Revealed During Copa Do Nordeste

3.2.2015

Soft drink company Guaramix announced and finalized sponsorship of rival Brasileiro sides Esporte Clube Bahia and Vitória FC, according to Felipe Santana of BAHIA NOTÍCIAS. Present for the meeting in a "restaurant in Bahia's capital" were Bahia representatives President Marcelo Sant'Ana, VP Pedro Henriques and Dir of Marketing Jorge Avancini as well as Vitória representatives President Carlos Falcão, VP Epifânio Carneiro and Dir of Marketing Ricardo David. Both Bahia and Vitória in a "joint effort" revealed Guaramix sponsorships on the field as of Sunday. Sponsorship details were "announced by team management moments before" Sunday's Copa do Nordeste game, including the "length of each contract" (BAHIA NOTÍCIAS, 2/28).

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