FIVB Partners With Red Bull Joint Venture To Boost Beach Volleyball

The Int'l Volleyball Federation (FIVB) announced a partnership with the Beach Major Company to assist with running and promoting FIVB World Tour events including the Season Final and the Major Series. Swatch also renewed its sponsorship of these events. The Beach Major Company is a joint venture between Red Bull and Hannes Jagerhofer, founder of ACTS Group. Red Bull has emerged in recent years as a major player in event management and marketing. Jagerhofer has promoted and staged many volleyball events. FIVB President Ary Graça: "Red Bull is unrivalled in its marketing expertise. In combination with the Red Bull Media House with its outstanding network and knowledge of content production and distribution -- this makes them an ideal partner for the FIVB." The joint venture "has committed to "long term backing" of the FIVB and is expected to significantly expand the Major Series, which has three events in '15: Porec, Croatia; Stavanger, Norway and Gstaad, Switzerland (FIVB).