Subway Ramps Up Premier League Side Liverpool Sponsorship Activity

Subway "is stepping up its sponsorship activity" at Liverpool, with new display ads reacting to on-pitch activity, according to Shona Ghosh of MARKETING MAGAZINE. The new ads will show the slogan "Super Sub Time" every time a tactical substitution is made by Liverpool. The ads "first made an appearance during Liverpool captain Steven Gerrard’s substitution in the home game against Sunderland." Subway signed up as Liverpool FC’s "official food partner" earlier this year, extending its "Train Hard, Eat Fresh" campaign to boards inside Anfield stadium, plus web ads on Liverpool FC’s site and print materials (MARKETING MAGAZINE, 12/19).