EPL side Newcastle United and brewing partner Molson Coors have agreed to a contract extension that will see the North American beer producer reach 12 years as a key partner at St. James' Park. Molson Coors has been a major supplier at the 52,000-capacity stadium for the past seven years, serving its brands across concourses, hospitality areas and popular stadium bars including NINE and The Terrace. The new agreement, which also incorporates advertising entitlements across the stadium and club publications, will see the organizations' partnership extended for an additional five years. The new deal with Molson Coors follows the news in summer '14 that the Magpies have agreed a significant partnership extension with global sports lifestyle brand Puma (Newcastle United).
TAKE TWO: EPL club Sunderland AFC announced a new major partnership with Molson Coors. The five-year agreement also includes 1879 Events Management, Sunderland's growing events division. As part of the deal, the Stadium of Light's North Stand will become the Carling North Stand from the '15-16 season onward (Sunderland AFC).
