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Marketing and Sponsorship

Puma, Rihanna Agree On Multi-Year Endorsement Deal Starting In 2015

Athletic-wear maker Puma said Tuesday that it would launch a multi-year partnership with pop star Rihanna "as part of the athletic-apparel maker’s attempt to burnish its faded image ," according to Ellen Emmerentze Jervell of the WALL STREET JOURNAL. The company said that Rihanna w...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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