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Marketing and Sponsorship

Marketplace Roundup: PyeongChang 2018 Signs Deal With Pagoda Education Group

PyeongChang 2018 has signed a sponsorship agreement with Pagoda education group. Pagoda will provide language training services for volunteers and POCOG employees (PyeongChang 2018). ... The McGrath Foundation was on Tuesday named an official charity partner in Australia for the Int'l Cricket Council Cricket World Cup 2015 (ICC). ... Football Federation Australia has enlisted the Dentsu Aegis-owned Team Epic agency to sell "in-venue advertising" for upcoming matches played on Australian soil. The agency will sell advertising at the A-League finals series, Socceroos Int'ls, and the annual A-League All-Stars match for an "unspecified period of time" (SOCCEREX, 10/27). ... National Rugby League side Vodafone Warriors renewed its partnership with fast food chain Wendy's -- which dates back six years -- for another three seasons. Wendy's latest TV commercial features Warriors players Manu Vatuvei, Sam Tomkins, Ben Matulino and Charlie Gubb in an ad promoting the chain's new Holy Guacamole range of guacamole-based burgers and nachos (Vodafone Warriors). ... The Int'l Rugby Board announced Land Rover as the official vehicle provider for the World Rugby Conference and Exhibition 2014 taking place at Hilton London Metropole on Nov. 17-18. Land Rover’s top partner status reinforces the luxury SUV manufacturer’s long-standing association with Rugby (Land Rover).

SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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