Swiss Indoors Basel, InfrontRingier Close Long-Term Marketing Partnership

InfrontRingier Sports & Entertainment Switzerland is to become a strategic partner of Swiss Indoors Basel, handling commercialization of the main sponsorship opportunities for the third largest indoor tennis tournament in the world. The new partnership will focus on the marketing concept and sale of the two most valuable sponsorship packages available, featuring branded board advertising in TV camera view as a central element. For int'l sponsorship marketing, InfrontRingier will work closely with parent company Infront Sports & Media. The new partnership follows the acknowledgement of the Swiss Indoors Basel tournament as part of the ATP 500 World Tour series. Swiss Indoors Basel President Roger Brennwald said, "This promotion was a quantum leap towards putting Swiss Indoors on the international stage" (Infront).