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Marketing and Sponsorship

Jaeger-LeCoultre Named Gold Cup Sponsor For British Open Polo Championships

Watch brand Jaeger-LeCoultre was "confirmed as the new title sponsors for the Gold Cup for the British Open Polo Championship in 2015 and beyond," increasing its long-term partnership with Cowdray Park, according to Gareth A. Davies of the London TELEGRAPH. Jaeger-LeCoultre takes over from headline sponsor Veuve Clicquot, "whose sponsorship had lasted two decades." Cowdray Park Polo Club announced that Jaeger-LeCoultre had made "a long term commitment to the club and the tournament" (TELEGRAPH, 10/21).

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