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Marketing and Sponsorship

Marketplace Roundup: VfL Wolfsburg Signs On As Partner Of Formula E Team ABT

Bundesliga side VfL Wolfsburg has signed on as a partner of German Formula E team ABT Sportsline. The club's logo will be featured on the rear wing of the car as well as on the rear wheel covers (VfL Wolfsburg). ... EPL side Southampton has teamed up with smartphone app Qjacker. The app provides fans with the opportunity to pre-order food and drink at the stadium (Southampton). ... Sports gaming company Eurofootball "has become an official partner of the Bulgarian Football Union" and the country’s national football team. The Sofia-based sports betting operator "signed a two-year contract" which runs until August 30, 2016, taking the partnership beyond Euro 2016. As part of the deal the BFU and Bulgarian national team players "will support Eurofootball’s charity initiatives aimed at young athletes" (GOAL, 10/17). ... Bernese energy company BKW decided to end its sponsorship of the Stade de Suisse in Bern. The contract, which expires at the end of July ‘15, will not be renewed, the company said Thursday in a statement (AWP, 10/16). 

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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