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Marketing and Sponsorship

Serbian Football Club Red Star Belgrade Looking To Increase Gazprom Sponsorship

Serbian football club Red Star Belgrade is "in talks with Russia's natural gas company Gazprom to sign a new sponsorship deal" in a move aimed to "overhaul the finances" of the "troubled" club, according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. Under the current sponsorship contract, Gazprom spends €4.5M ($5.8M) per year with the Serbian side. However, the Belgrade-based club is looking to extend the deal until '17 and "increase the amount" by a further €1M ($1.3M) per year. Red Star General Secretary Zvezdan Terzic said that the club's debt is estimated at between €48M ($61M) and €50M ($64M). With the "planned increase in sponsorship revenue," Red Star would reportedly be able to pay "outstanding salaries to its employees" (INSIDE WORLD FOOTBALL, 10/16).

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