Mobile Interactive Group Founder Houlihan Launches Social Network BreatheSport
BreatheSport, "a social network where fans can interact with sporting celebrities," launched in beta on Wednesday, according to Jeremy Lee of CAMPAIGN LIVE. The free-to-join mobile platform "will carry live celebrity response to sports breaking news and live sports events," in a "troll-free area" known as the "locker room." Fans can then engage indirectly in a separate area called the "fan zone." BreatheSport claims that "it has signed up more than 100 sporting celebrities to participate on the platform, including the boxer Carl Froch and cricketer James Anderson." It believes that "it will have 200 sporting personalities signed up" for its official U.K. launch later this year and plans a global rollout. Mobile Interactive Group founder Barry Houlihan "has co-founded the launch." Among its advisory board are former Guardian News & Media Managing Dir Tim Brooks and former England footballer Peter Reid. BreatheSport "will launch to the public later this year on all mobile platforms." It has raised $1.5M "from the previous Mobile Interactive Group backers" (CAMPAIGN LIVE, 8/27).