South Korean Tiremaker Nexen Tire Corp. Expands Football Marketing In Europe
South Korea’s smallest tiremaker Nexen Tire Corp. said that "it has stepped up football marketing in Europe as part of its strategy to raise brand equity and sales," according to YONHAP. The company, which recently inked a 1.2T won ($1.17B) deal to build a tire production plant in the Czech Republic, said that "it has started advertising at football stadiums of nine professional teams" belonging to the Premier League, La Liga, Bundesliga and Serie A. LED ads with the Nexen name "have started to make an appearance" at matches played by Tottenham, West Ham, Everton, Southampton, Atlético Madrid, Valencia, Mainz, Lazio and Napoli (YONHAP, 8/26).