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Marketing and Sponsorship

Marketplace Roundup: French Tennis Player Jo-Wilfried Tsonga Signs Deal With IMG

IMG announced the signing of Jo-Wilfried Tsonga of France to a worldwide marketing and management representation. Tsonga will be managed by Carlos Fleming, whose athlete management portfolio includes seven-time Grand Slam champion Venus Williams, NFL players Cam Newton (Carolina Panthers), Colin Kaepernick (San Francisco 49ers) and Victor Cruz (N.Y. Giants), and reigning US Open Women’s Golf Champion, Michelle Wie (IMG). ... Russian Premier League side Dynamo Moscow unveiled its new kit for the '14-15 season, "the first in a partnership with Nike" (BROADWAY WORLD, 7/29). ... Thomas Int'l Sport signed on to become a partner of the Kent County Cricket Club. The new partnership will extend across all facets of Kent Cricket (Kent Cricket). ... The EBC Group has expanded its partnership with Worcestershire County Cricket Club to become its new shirt sponsor in a two-year agreement. The Halesowen-based office technology provider is WCCC's official telephony partner (Worcestershire Cricket). ... The World Baseball Softball Confederation announced a new partnership that brings on Combat as an official bat supplier of the '14 U15 Baseball World Cup. Combat will supply bats to the national teams for use in the 83 games of the world championship showpiece, and the Combat brand will have a presence around the competition venues in Culiacan, Los Mochis and Mazatlán, Mexico (WBSC).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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