Before the conclusion of La Liga side Valencia's preseason tour as part of the Spanish Football League (LFP) World Challenge, many of the team's players and execs participated in the latest LFP World Challenge "Spain Experience" event in Santiago on Tuesday. The Spanish Institute for Foreign Trade (ICEX) held a meeting of representatives of Spanish businessmen in Chile with the objective of supporting the globalization of Spanish businesses. LFP World Challenge Chile Ambassador Ricardo Resta said, "It is an opportunity to support the country by expanding the Spanish brand and creating synergy."
IN MEXICO: Football, business activity and Spanish gastronomy came together at a separate "Spain Experience" event that took place in Mexico City on Tuesday, with various Atlético Madrid players in attendance. Various Spanish businesses from the technology and food processing sectors showed off products at an exhibit where Spanish football and its impact outside Spain were featured. Those present included former Mexican footballer Hugo Sánchez and LFP Ambassador Augusto César Lendoiro. Atlético players in attendance included Juanfran Torres, Raúl García, Miguel Ángel Moyá and Koke Resurrección (LFP).
