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Marketing and Sponsorship

Marketplace Roundup: Second Bundesliga Side 1860 Munich Signs Deal With Sportingbet

Second Bundesliga club 1860 Munich has signed a new sponsorship deal with online betting provider Sportingbet to become the team's official betting partner starting with '14-15 season (1860 Munich). ... EPL side Southampton announced the return of its official away supporters’ travel club with Princess Coaches. Throughout the forthcoming season, fans will be able to purchase away match tickets and book travel all in one place, either via the club’s website or in person at the stadium (Southampton). ... Worcestershire County Cricket Club announced a partnership for '14 with Hills Ford, which has come on board as the club's official automotive partner (WCCC). ... Portuguese football champion Benfica has "renewed a commercial partnership" with Repsol. Under the renewed contract, Benfica club members "will continue to save" around €5 ($6.70) on average per month on Repsol fuel (SOCCEREX, 7/22). ... Caribbean Premier League cricket team Barbados Tridents "confirmed American carrier JetBlue Airways as the official airline of the Twenty20 franchise." The deal "will see Tridents players sporting the JetBlue logo on their team jerseys for the remainder of the competition" (TRINIDAD EXPRESS, 7/21).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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