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Volume 10 No. 22
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Germany's World Cup Win Over Brazil Breaks Twitter Record For 'Most-Discussed' Game

Germany's 7-1 win over Brazil in the World Cup on Tuesday "was also a big deal on Twitter," according to Stuart Dredge of the London GUARDIAN. The social network said that the match "became its most discussed sports game ever," with 35.6 million tweets. It "easily beat the previous record" of 24.9 million tweets set by the Super Bowl earlier in '14. Germany's fifth goal, scored by Sami Khedira, "also broke another Twitter record," helping the match peak at 580,166 tweets per minute (TPM). That "is a sign of Twitter's growth." In '12, Usain Bolt's Gold-Medal 200m sprint "peaked at 80,000 tweets per minute." The World Cup "has become the latest showcase event for Twitter's second-screen ambitions, complete with a promoted section within the company's mobile apps when matches are playing" (GUARDIAN, 7/9). To see the global Twitter activity during game's 90 minutes, click here.

Source: TWITTER