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Marketing and Sponsorship

Marketplace Roundup: Thomson Sport Signs Three-Year Partnership With Man City

Thomson Sport, an arm of global travel provider TUI Travel, "has signed a three-year deal" with Man City. The deal sees Thomson Sport "become the club’s official travel provider." The travel company "will provide City fans with official match break packages for all matches at their home, the Etihad Stadium, as well as a range of travel packages for European away matches" (SOCCEREX, 7/9). ... EPL side Sunderland has extended its partnership with Sportfive by installing a new ADI LED system at the Stadium of Light. The ADI system will be in place for the club's home opener against ManU on Aug. 23. It will provide high-impact, moving imagery (Sunderland). ... BH Telecom has agreed to a deal "to sponsor the Bosnian Premier League" for the '14-15 season. A two-year contract "has been agreed, with the deal including a broadcast element as well as title sponsorship." BH Telecom "will continue to broadcast the league via its pay television service, Moja TV" (SOCCEREX, 7/8). ... EPL side West Bromwich Albion announced Intuit QuickBooks as its new principal partner. Intuit QuickBooks' logo will be featured on the club’s home and away shirts during the '14-15 campaign (West Brom).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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