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Marketing and Sponsorship

Virgin Atlantic Caribbean Airlines To Sponsor Two Caribbean Premier League Teams

Virgin Atlantic Caribbean "is sponsoring not one but two teams" in this year’s Caribbean Premier League, according to NATION NEWS. The airline "is sponsoring" the Antigua Hawksbills and St. Lucia Zouks. Virgin Sales, Marketing & Corportate Manager Andre Bello said, “We wanted to have an opportunity with even more cricket enthusiasts." The five-week CPL tournament begins on Friday in Grenada, where the Hawksbills will play the Guyana Amazon Warriors. In addition to the team sponsorship, Virgin "will be sponsoring the Zouks’ and Hawsbkills’ Man of the Series competition for fans" (NATION NEWS, 7/9). The ST. LUCIA TIMES reported two-wheeler automobile company Hero will be the presenting sponsor for Barbados and St. Lucia. Hero "has been a major sponsor of world cricket over the past two decades" and was a "Global Partner of the ICC World Cup, staged across the West Indies in 2007." Barbados is part-owned by actor Mark Wahlberg. England's leading int'l run-scorer, Kevin Pietersen, will take the field for St. Lucia this year (ST. LUCIA TIMES, 7/8).

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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