Marketing and Sponsorship

Golfer Henrik Stenson Signs Two-Year Deal To Promote Jumeirah Golf Estates

7.2.2014

World No. 2 golfer Henrik Stenson signed a two-year deal with Jumeirah Golf Estates "to become the venue’s ambassador for golf and residential development," according to GULF NEWS. The 38-year-old Swede "will support the facilities’ domestic and global marketing activity, including personal appearances, media and public relations." As part of the deal, "Stenson’s Tour apparel will now feature the JGE logo." JGE "has been a happy hunting ground for Stenson." The former Dubai resident "followed up his FedEx Cup win on the US PGA Tour with victory in the European Tour’s Race to Dubai season-ending equivalent, the DP World Tour Championship at the venue last year, to record a historic trans-Atlantic double" (GULF NEWS, 6/30).

PREVIOUS FIFA's Thierry Weil Says Yingli's World Cup Sponsorship Deal Promotes Football In China NEXT La Liga Side Valencia Seeking New Shirt Sponsor Following Conclusion Of Jinko Deal

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 10, 2024

May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/02/Marketing-and-Sponsorship/Stenson-Jumeirah-Golf.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/02/Marketing-and-Sponsorship/Stenson-Jumeirah-Golf.aspx