Menu
Marketing and Sponsorship

Manchester City Agrees To Two-Year Partnership With Vietnamese Retail Bank SHB

Man City has agreed to a new two-year partnership with Vietnamese retail bank Saigon Hanoi Commercial Joint Stock Bank. SHB will become City's official affinity card partner in Vietnam, Laos and Cambodia. The deal will see the launch of a Man City debit card in the region. Man City branding promoting the affinity card will be present in over 400 of SHB’s branches across Vietnam, Laos and Cambodia, supported by an outdoor advertising, print and radio marketing campaign (Man City).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/02/Marketing-and-Sponsorship/Man-City-SHB.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/07/02/Marketing-and-Sponsorship/Man-City-SHB.aspx

CLOSE