World Cup Sets Facebook Record With More Than One Billion Interactions

The World Cup "is the most talked about event in Facebook history with over one billion interactions so far," according to Katie Roof of FOX BUSINESS. Tallying likes, comments, and related posts, 220 million users have helped the global football tournament "set the record." Facebook’s blog post said, "Facebook’s data editors have never measured an event -- sports or otherwise -- that has topped a billion interactions." The milestone was reached on June 29 "after tracking began at the tournament commencement" on June 12. The most-buzzed about event "was the opening game between Brazil and Croatia with 58 million people generating 140 million interactions" (FOX BUSINESS, 6/30).