Olympic Notes: Rio 2016 Organizing Committee Signs Partnership With Nielsen
The Rio 2016 Organizing Committee signed a partnership with Nielsen confirming the multinational company as the official market research supplier for the Olympic and Paralympic Games. Nielsen will be responsible for providing information on public opinion and expectations in relation to the Games (Rio 2016). ... Japanese tire maker Bridgestone Corp. will sign a deal with the IOC on Friday "to become one of the top sponsors for the 2020 Tokyo Olympics and other Games." Bridgestone CEO Masaaki Tsuya and IOC President Thomas Bach "will attend a signing ceremony" (KYODO, 6/10).