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Marketing and Sponsorship

Marketplace Roundup: The Iveco Daily Named TT Assen Title Sponsor

The Iveco Daily will be the TT Assen title sponsor, Dorna Sports announced. Iveco will have trackside advertising and banners around the MotorLand Aragon circuit during the MotoGP weekend (MotoGP). ... Ligue 1 FC Lorient agreed to a three-year kit deal with adidas, which will "provide all playing and training gear" from the start of the '14-15 season. Adidas replaces Macron. No financial terms "were announced" (GOAL, 6/10). ... La Liga Granada has agreed to a kit deal with Joma for the '14-15 season (INSIDE SPANISH FOOTBALL, 6/6). ... Hanergy Solar Group Ltd. has become the official solar energy partner of the Beijing ePrix for the FIA Formula E Championship. For the Beijing ePrix, Hanergy will install its customized rapid deployment solar power system throughout the event area to provide part of the total energy requirements needed for the race -- converting sunlight to clean solar energy with the highest efficiency under limited space, time constraints and varying weather conditions (Formula E). ... Infront Sports & Media is to become the exclusive marketing partner of 1. FC Köln. The mandate running from the '14-15 season covers the complete marketing of the club including the main and equipment sponsor package, the stadium naming right and the entire stadium advertising as well as hospitality services. The contract will run for at least 12 years up to and including the '25-26 season (Infront).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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