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Looking Back At 2010 World Cup In South Africa A Warning For Brazil

As the football world descends on Brazil for the FIFA World Cup this week, "disillusionment over the last tournament still lingers in South Africa," according to Matt Egan of CNN MONEY. The 2010 World Cup "boosted tourism and national pride, but it's clear the economic benefits failed to live up to the hype." Stellenbosch University economics professor Johan Fourie said, "There's certainly been a benefit -- but at what cost?" There "is ample research that suggests the impact of pricey sporting events tends to be brief and limited for host countries." According to estimates, South Africa shelled out about $3.9B on the '10 games. One research paper published in the Journal of African Economies calculates that South Africa "attracted about 220,000 extra tourists from countries outside southern Africa during the 2010 World Cup and 300,000 over the entire year." That means the country spent a whopping $13,000 per visitor. Some of the money spent on the 2010 World Cup "went into infrastructure projects aimed at meeting demand for the games, increasing foreign investment and improving the lives of South Africans." That includes a state-of-the-art rail system, renovations to major airports and highway improvements. Fourie: "It's all because of the World Cup" (CNN MONEY, 6/10).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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