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Marketing and Sponsorship

Marketplace Roundup: SOCAR Extends Deal With Georgia's National Olympic Committee

Azerbaijan's state energy giant SOCAR "has extended the cooperation contract with Georgia's National Olympic Committee (NOC) for one year." SOCAR "has been the official sponsor of the Georgian NOC for a year" (AZERNEWS, 6/6). ... The Int'l Table Tennis Federation announced a new partnership with video distribution company Rightster. Rightster will help develop the ITTF's YouTube channel (ITTF). ... Second Bundesliga club FSV Frankfurt has extended its partnership with online tool and machine retailer Werkzeugstore24 for another year until June 30, 2015. The online retailer has been a partner of the club since the second half of the '13-14 season (FSV Frankfurt). ... German 3rd League football club Hansa Rostock extended its sponsorship deal with office furniture and service provider Palmberg. The company, which was Rostock's shirt sponsor during the previous two years, signed a deal to become a premium partner of the club for the '14-15 season. The deal was brokered by sports marketing agency Infront (Hansa Rostock).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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