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Volume 6 No. 212
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MSM Launches Multi-Media Marketing Campaign To Promote LIVSports

Multi Screen Media "launched an integrated marketing campaign for its newly launched digital sports entertainment brand" -- LIV Sports, according to INDIAN TELEVISION. The campaign "aims at creating awareness about LIV Sports" and positioning it as a premier action and digital sports entertainment destination. The marketing strategy "is inspired by the well established truth that today’s youth, that is always glued to social media has acquired the personalised 'Me, Myself and I' tag." LIV Sports has rolled out a 60-second Graffiti-based TVC "that emphasises the brand’s unique selling points." The brand building campaign "is currently running on the MSM Network channels and will be activated across multiple youth-focused media avenues including on-air, outdoor, radio, in-cinema advertising, digital marketing, social media and BTL activities" (INDIAN TELEVISION, 6/5).