Menu
Marketing and Sponsorship

Glasgow Games Organizers Ban Fundraisers, Allowing Only Official Sponsors To Collect

The 2014 Commonwealth Games Organizing Committee "has refused licences to all charities hoping to cash in on the flood of people descending on Glasgow for the 11-day event in July -- allowing only its two 'official sponsors' to collect," according to Jane Bradley of the SCOTSMAN. Unicef and the Youth Sport Trust "were named as the official partners of the Games earlier this year and are due to benefit from a range of events held in tandem with the Games, including fundraising opportunities." But 17 other charities, which had been encouraged by Games organizers earlier this year to apply for collection licences, "have now been told they will be barred from streets near the sporting action." The organizing committee said the rules were in place to "prevent ambush marketing, to keep congestion in key spectator areas to a minimum and to preserve a celebratory atmosphere around the games," and it urged charities to apply in time "to ensure they do not miss out on the opportunity." The organizing committee stressed that it "did not have to be one of the charity partners to apply." But officials said that a decision "had now been made to ban other charities for the benefit of the two partner organisations" (SCOTSMAN, 6/2).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/06/03/Marketing-and-Sponsorship/Glasgow-fundraisers.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/06/03/Marketing-and-Sponsorship/Glasgow-fundraisers.aspx

CLOSE