Glasgow Games Appoints Leith Group As Official Marketing Services Provider

The Glasgow Games announced that The Leith Group "has come aboard as official marketing and advertising services provider," acccording to THE DRUM. The Leith Gropu has already "carried out a series of duties for the Commonwealth Games, including handling advertising, the agency has now come on board as a sponsor." Digital activity undertaken by the agency "includes the development and management of the main Glasgow 2014 pre-games and Games Time websites, campaign microsites and a bespoke CRM platform and the delivery of a comprehensive email marketing programme" (THE DRUM, 5/29).