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Marketing and Sponsorship

Marketplace Roundup: Belgium Reportedly To Sign Adidas Kit Deal Following World Cup

Belgium's national football team is "on the verge of signing a new kit deal" with adidas after the World Cup. Belgium currently has a kit deal with Burrda that ends on July 14. Adidas previously dressed the Belgium side from '74-80 and from '86-90. The new deal is expected to run from '14-18 (MARCA DE GOL, 5/27). ... Liga MX side Cruz Azul is changing its kit supplier "after several years with Umbro." The club will now be outfitted by Under Armour, with the "new five-year deal to be made official on July 15" (LA AFICION, 5/27). ... South African Premier Soccer League club Bloemfontein Celtic has entered into sponsorship agreements with B3 Funerals and Insurance as well as sportswear brand Kappa (SOCCER LADUMA, 5/26).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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