Scottish Rugby Confirms Deal For BT To Take Naming Rights To Murrayfield Stadium
The home of Scottish rugby is to be renamed BT Murrayfield Stadium "as part of a sponsorship deal believed to be worth" around £20M ($34M), according to the BBC. The deal was first reported last week. Announcing the deal, Scottish Rugby CEO Mark Dodson described it as a "momentous day," with money "to be reinvested in four new academies." As part of the four-year partnership, BT "will also sponsor Scotland 7s." BT "will also back Scotland's club league and cup competitions." Previous club competition backer RBS "will continue as national team sponsor." BT Sport has been a sponsor of Scotland's two professional rugby teams, Edinburgh and Glasgow Warriors, "since the start of this season" (BBC, 5/28).