Bundesliga club Bayern Munich has retained the top spot on the Brand Finance Football's annual study ranking the top 50 football brands. Bayern Munich's value was estimated at $896M by the consultancy, ahead of Real Madrid ($768M), ManU ($739M), FC Barcelona ($622M) and Man City ($510M). Bayern Munich unseated ManU in '13. It concluded that Man City's on-pitch success, including its second Premier League title in three seasons, has helped build the value of the brand. The survey also found that Ligue 1 side Paris St. Germain has seen its value quadruple in a year to $324M, up from $85M. La Liga's Atlético Madrid has seen its value double from $67M to $126M. Brand Finance upgraded the club's brand rating from AA- to AAA- (Brand Finance).
| The World’s Most Valuable Football Club Brands |
|
2014
|
2013
|
Club
|
Country
|
2014 Brand Value ($M)
|
|
1
|
1
|
FC Bayern Munich
|
Germany
|
896
|
|
2
|
3
|
Real Madrid
|
Spain
|
768
|
|
3
|
2
|
ManU
|
England
|
739
|
|
4
|
4
|
FC Barcelona
|
Spain
|
622
|
|
5
|
8
|
Man City
|
England
|
510
|
|
6
|
6
|
Arsenal FC
|
England
|
505
|
|
7
|
5
|
Chelsea FC
|
England
|
502
|
|
8
|
7
|
Liverpool FC
|
England
|
469
|
|
9
|
10
|
Borussia Dortmund
|
Germany
|
327
|
|
10
|
24
|
Paris St. Germain FC
|
France
|
324
|
|
11
|
11
|
FC Schalke 04
|
Germany
|
313
|
|
12
|
12
|
Tottenham Hotspur FC
|
England
|
248
|
|
13
|
13
|
Juventus FC
|
Italy
|
247
|
|
14
|
9
|
AC Milan
|
Italy
|
236
|
|
15
|
15
|
FC Internazionale Milano
|
Italy
|
152
|
|
16
|
14
|
AFC Ajax
|
Netherlands
|
149
|
|
17
|
17
|
Galatasaray AŞ
|
Turkey
|
141
|
|
18
|
16
|
Hamburg SV
|
Germany
|
138
|
|
19
|
37
|
Club Atlético de Madrid
|
Spain
|
126
|
|
20
|
33
|
Everton FC
|
England
|
121
|
|
21
|
20
|
SSC Napoli
|
Italy
|
121
|
|
22
|
23
|
Bayer 04 Leverkusen
|
Germany
|
116
|
|
23
|
31
|
Aston Villa FC
|
England
|
115
|
|
24
|
29
|
West Ham United FC
|
England
|
112
|
|
25
|
21
|
Olympique Lyonnais
|
France
|
110
|
|
26
|
28
|
AS Roma
|
Italy
|
108
|
|
27
|
30
|
Newcastle United FC
|
England
|
102
|
|
28
|
25
|
VfB Stuttgart
|
Germany
|
102
|
|
29
|
26
|
Valencia CF
|
Spain
|
99
|
|
30
|
32
|
SV Werder Bremen
|
Germany
|
94
|
|
31
|
35
|
Sunderland AFC
|
England
|
93
|
|
32
|
18
|
Olympique de Marseille
|
France
|
91
|
|
33
|
27
|
VfL Wolfsburg
|
Germany
|
91
|
|
34
|
22
|
Fenerbahçe SK
|
Turkey
|
87
|
|
35
|
19
|
SC Corinthians Paulista
|
Brazil
|
87
|
|
36
|
N/A
|
LOSC Lille Métropole
|
France
|
84
|
|
37
|
44
|
Celtic FC
|
Scotland
|
84
|
|
38
|
42
|
SL Benfica
|
Portugal
|
83
|
|
39
|
43
|
Sevilla FC
|
Spain
|
77
|
|
40
|
N/A
|
Southampton FC
|
England
|
76
|
|
41
|
41
|
Stoke City FC
|
England
|
75
|
|
42
|
47
|
West Bromwich Albion FC
|
England
|
74
|
|
43
|
36
|
Beşiktaş JK
|
Turkey
|
70
|
|
44
|
50
|
SS Lazio SpA
|
Italy
|
62
|
|
45
|
40
|
PSV Eindhoven
|
Netherlands
|
59
|
|
46
|
38
|
Santos Futebol Clube
|
Brazil
|
58
|
|
47
|
48
|
FC Girondins de Bordeaux
|
France
|
56
|
|
48
|
39
|
São Paulo FC
|
Brazil
|
54
|
|
49
|
45
|
CR Flamengo
|
Brazil
|
50
|
|
50
|
34
|
Fulham FC
|
England
|
49
|
|
|
|
Total
|
Total
|
10,072
|
