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Marketing and Sponsorship

Marketplace Roundup: Baku 2015 European Games Names Proctor & Gamble First Partner

The Baku 2015 European Games announced Procter & Gamble "as its first official partner." The company "will back the first ever European Games in a deal which will see Baku 2015 promoted" via Procter & Gamble's products across Azerbaijan (HABERLER, 5/21). ... German Hockey League (DEL) club Grizzly Adams Wolfsburg has signed a new sponsorship deal with print and direct marketing company Lithoscan. The company's name and logo will be featured on the goaltender stick starting with the '14-15 season (Grizzly Adams). ... Newly relegated 3rd League football club Dynamo Dresden has extended its partnership with USD Immobilien until '15. The company will continue to receive ad space in camera view. It will also return to the team's jersey with a presence on the left sleeve. The deal was brokered by sports marketing agency Sportfive (Dynamo Dresden).

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