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Marketing and Sponsorship

Marketplace Roundup: Coca-Cola Withdraws Ad Amid Controversy

Coca-Cola announced on Wednesday that it is "withdrawing its latest ad campaign after receiving a complaint from a terrorism victims' association." The commercials feature a Basque actor named Gotzon Sánchez who has "publicly and manifestly expressed sympathy for” Herrira, a support group for ETA (a Basque separatist movement) convicts that was "shut down by the Spanish High Court last September for funding and glorifying terrorism" (EL PAIS, 5/21). ... Hotel and entertainment complex NagaWorld "has renewed its main sponsorship of the Cambodian national tennis team bound for Iran in early June for this year’s Davis Cup Asia/Oceania Group III campaign, extending its partnership with the squad for the third year running" (PHNOM PENH POST, 5/21). ... French online betting and gaming operator PMU has signed a four-year extension to its sponsorship deal with Ligue 1 side Paris St. Germain. The new sponsorship agreement will now additionally cover PSG's handball and women's football teams (PMU). ... German 3rd League football club Hansa Rostock "has signed a shirt sponsorship deal with online travel site kurzurlaub.de." The three-year deal "has a reported value in the seven-figure range." The club "is expected to officially announce the deal this week" (BILD, 5/21).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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