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Marketing and Sponsorship

Marketplace Roundup: Nike Signs Kit Sponsorship With Ligue 1 Side AS Monaco

Nike announced a kit partnership with Ligue 1 side AS Monaco that will run through '19. AS Monaco players Eric Abidal, Layvin Kurzawa, Falcao, Geoffrey Kondogbia and James Rodriguez unveiled the new home kit at La Turbie training center (AS Monaco). ... Apparel brand BLK has agreed to a partnership with Football Federation Australia (SOCCEREX, 5/20). ... Ligue 1 club FC Nantes "have signed" a two-year sponsorship deal with destocking retailer Au Fil des Marques. Financial details "have not been released." The deal "was brokered by Infront Sports & Media" (SOCCEREX, 5/20).

SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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