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Marketing and Sponsorship

European Tour, BMW Announce Four-Year Sponsorship Extension To Run Through 2018

BMW has signed a four-year extension to its sponsorship of the European Tour, which will now run through '18. The agreement covers three tournaments on tour -- the PGA Championship at Wentworth Club, the Int'l Open in Germany and the Masters in China. BMW will also remain as the official car to the European Tour as a partner of the Ryder Cup. The extension was announced on Monday at BMW's Park Lane dealership in London (European Tour). Other tour sponsors include Emirates, Titleist and Rolex (BBC, 5/19).

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