Global Sports Group Doyen To Manage Atlético Madrid Coach Diego Simeone's Image

Global sports group Doyen will "manage the image rights and social media presence" of Atlético Madrid Manager Diego Simeone, according to Javier G. Matallanas of AS. Simeone has "reached an agreement with the most powerful private investment firm in world football." Simeone's agent, his sister Natalia Simeone, "signed his deal with Doyen weeks ago and the agreement will be officially presented on Tuesday at the Argentine Embassy in Madrid." Simeone's image, "which has grown proportionally on the global level along with the success of Atlético this year, will now begin to spread through the use of Twitter and Facebook." Doyen will "also manage all of Simeone's advertising campaigns, as many top global brands are interested in using his image" (AS, 5/5).