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Sky Maintains Hold On Premier League, With Ratings Up 7% From Last Season

Sky has announced "new records for Sky Sports live Premier League football this season, despite major new competition from BT Sport," according to Arif Durrani of MEDIA WEEK. Sky Sports customers "have set new records for viewing" across TV and mobile for the season so far, with average audiences for live matches up 7% on last season. Sky Sports has shown 116 live fixtures on Saturdays, Sundays, Mondays and bank holidays, "more than ever before." New analysis shows that 49 of the 50 most watched Premier League matches this season "have been on Sky Sports." Sky Sports Managing Dir Barney Francis said, "This is our biggest and best Premier League season and viewers are responding in record numbers. Sky Sports has offered the best range of matches, the best analysis and the best production." With less than two weeks before the end of the season, Sky Sports enjoyed "having the key matches with title hopefuls" Man City, Liverpool, Chelsea and Arsenal last weekend (MEDIA WEEK, 5/2).

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