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Marketing and Sponsorship

Marketplace Roundup: Nürburgring Partners With German Brewery Bitburger

The Nürburgring racetrack has agreed to a new partnership with German brewery Bitburger. The partnership will provide the brewery with beverage distribution rights at the track as well as extensive marketing rights. The five-year deal also includes the two endurance events hosted at the track, Rad & Run and the Fisherman's Friend StrongmanRun (Nürburgring). ... Sunglasses maker Bollé has been named the official licensee for the 2014 Ryder Cup, which will take place in September at the Gleneagles Hotel in Scotland (Bollé). ... BMW Motorsport and auto supplier ZF have extended their partnership, with ZF remaining BMW's official partner for the 2014 German Touring Car Championship (DTM) season. ZF will also be represented as a partner in the BMW M235i Racing Cup class (BMW).

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