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Marketing and Sponsorship

Standard Chartered Signs New Three-Year, $8.3M Deal With Singapore Marathon

The Singapore Marathon "will continue to be under Standard Chartered's banner," after the bank announced on Monday that "it will continue to be title sponsors of the annual race," according to May Chen of the STRAITS TIMES. Standard Chartered Bank will continue to work with event owner Sport Singapore and event organizer Spectrum Worldwide to run the event until '16, in a new three-year deal worth S$10.5M ($8.3M). SCB's previous deal, a three-year partnership worth S$9.75M, "ran out after last year's edition." The bank's name "has become synonymous with the Singapore marathon, having been title sponsors" since '02 (STRAITS TIMES, 4/21).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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