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Marketing and Sponsorship

Spain's Olympic Sports Association Makes Travel Agency Viajes Barceló Its 12th Sponsor

Spanish travel agency Viajes Barceló became "sponsor No. 12" for Spain's Olympic Sports Association (ADO) for the 2016 Rio Olympics, according to Enrique Ojeda of AS. Viajes Barceló is the "only one of the 12 sponsors that did not sponsor the ADO during the 2012 Olympic cycle." During...

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