Menu
Marketing and Sponsorship

Ex-President Dieter Schneider Cancels Sponsorship Deal With 1860 Munich

Former 2nd Bundesliga side 1860 Munich President Dieter Schneider "has canceled his sponsorship deal with the club," according to ABENDZEITUNG MÜNCHEN. The club's beer partner, Hacker-Pschorr, "is also considering not extending its deal." Schneider, who "sold his stake in the club to investor Hasan Ismaik in '11 to save the team from bankruptcy," transferred around €200,000 ($275,000) annually as part of his sponsorship deal. Schneider "decided not to extend his sponsorship contract, which will expire at the end of the season." The brewery, which has been a partner of the club for decades and a premium partner since '04, currently pays a total of about €500,000 ($688,000) a year as part of its sponsorship. The two parties are currently in negotiations. However, the tendency "leans toward a split" (ABENDZEITUNG MÜNCHEN, 4/2)

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/04/03/Marketing-and-Sponsorship/1860-Munich.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/04/03/Marketing-and-Sponsorship/1860-Munich.aspx

CLOSE