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Marketing and Sponsorship

Marketplace Roundup: Bayern Munich Extends Partnership With MAN Until '16

Bayern Munich has extended its partnership with truck and bus manufacturer MAN until '16. MAN will increase its involvement in the club's football and basketball teams. Each partnership -- with the football team since '08 and with the basketball team since '11 -- includes ad presence at the Allianz Arena and Audi Dome as well as player promotions. The core of the partnership is the MAN team bus, which is used by the football team for gameday transportation (MAN). ... The ATP announced that it has extended its partnership with FedEx as a global platinum partner of the ATP World Tour. FedEx maintains an int'l sponsorship program for 17 tournaments across 13 countries including the season-ending ATP World Tour Finals. The FedEx renewal represents the ATP's ninth sponsorship agreement in the last two years (ATP). ... Adidas will supply the kit for debutant Bosnia at the World Cup this year, meaning the German sportswear company "will sponsor nine of the 32 teams in the tournament." Italian-based Legea, one of the smaller players in the sportswear industry, "is the current supplier for Bosnia" (REUTERS, 3/20). ... Portuguese football player Fernando Francisco Reges "has signed a boot deal with Warrior." The Brazilian-born midfielder, who plays for Portuguese Primeira Liga side FC Porto, "will wear boots from the brand’s Skreamer range" (SOCCEREX, 3/20). ... Sports nutrition company Atlantic Multipower "has announced a new partnership with the Movistar Pro Cycling Team and renewed its sponsorship of Cannondale Pro Cycling for the sixth consecutive year." In addition, Multipower Sportsfood "will remain the Official Sports Nutrition Partner for the Giro d’Italia" in '14 and '15 (ISPORTCONNECT, 3/21).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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